Tuesday, October 21, 2008

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Il Sole 24 Ore Business Media Signs Agreement for Matching


Source: notizie.alice.it

Il Sole 24 Ore Business Media has signed a collaboration agreement with CDO under which participate in the 2008 edition of Matching, the event for business and for SMEs organized by the CDO, as media partners only. Now in its fourth edition, Matching will take place November 17 to 19 at FieraMilano Rho. Expectations are about 2,000 firms that it would be expected to more than 30 000 business appointments.
Il Sole 24 Ore Business Media, which has a wide range of periodicals, mostly in the professional context (more than 100 magazines, guides and directories), web portals and web sites (over 20), on-line products, professional newsletters, observers and market research, attending matching with an exhibition area where there will be some of its major publications: Mark Up, Transport, Land and Life, Environment and Energy and Kitchen 24.
"We are very pleased with the agreement with a group as prestigious as Il Sole 24 Ore" said President of the Company of Works, Bernhard Scholz. "The synergy between an event such as B2B Matching and a company that produces publications aimed at professional users, are obvious. To publicize this event aimed at promoting relations between employers and a broad public is concerned, we will improve even more services offered to participants by further increasing the value and effectiveness of this appointment. " For
President of Il Sole 24 Ore Business Media, Eraldo Minella "participation in Matching 2008 represents an opportunity to secure relief, considering the ability of our newspapers to cover comprehensively the information in the industrial sectors present at the event. This is with the traditional paper-based publishing, both Conlie our growing multimedia services. "

Monday, October 20, 2008

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Journalists? People of liars. The data in the study AstraRicerche




Source: affaritaliani.it
poorly informed, not independent, even chronic liars: This is the opinion of the majority of Italian journalists, a very gratifying result that emerges from survey AstraRicerche by the specialist firm. According to the survey, commissioned by the Order of Journalists of Lombardy and presented at a conference on the future of the profession in Milan, the social image of media workers in ten years, among other things significantly worse. The research
opinion poll, 68% of Italians defines the journalists 'liars', compared with a rate of 60% recorded in a previous survey, conducted in 1997. Today, 60% of the sample believe the journalists' ill-informed or not, "compared with 48% of the previous research. Stable opinion on the lack of independence is the opinion of 52% of the Italians, against 51% in 1997. Reduction under half the sample, but are of a very substantial minority, those who believe the journalists 'part' (48%) or even 'corrupt' (40%). Gianni
RiottaUn trial summary from the total valuation on the profession: 45% of Italians welcomes the preparation of information workers (good for 15%, good for 20%, just under the 10%), compared with 55% not satisfied with a bad review (32% of responses) or bad (23%). But the role of journalism is not considered secondary, even: 83% of respondents cited positive exceptions, with the vast majority of Italians (73%) still feels that the utility the profession. Clearly, if done well: 38% defines 'high', the social role of journalism, 16% think it "high", 19% "medium". Only 15% defined as 'poor' social usefulness of information, 12% think the whole "nothing." The survey also identifies those AstraRicerche what might be called the twelve commandments for journalists required by their audience.
The first is the "subject expertise", stemming from sectoral specialization or
Bruno Vespametodo of work: calls 90% of respondents. The second essential quality, as indicated by 79% of the sample, is "the professionalism and the proper use of the know-how. " Here are the clarity (77%), the ability to engage emotionally (73%), the effectiveness of communication (65%), ethics (64%), the calm non-aggressive or anxiety (62%), respect for others (53%), help to understand (50%), the useful information (47%) and the so-called education (37%), the ability to 'grow over time the ability of the listener or reader in follow the themes of interest. There is one concession that the Italians seem to those who work in information: the journalist can not be nice. Only 36% of respondents believe the sympathy indeed a crucial feature for those who write articles, television news law or otherwise convey the information to the general public.

Thursday, October 16, 2008

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E 'born on the blog of the Media and Journalists of Lombardy

we Colleagues Lombard. Finally, we can know each other, interact, discuss issues of our country and to present information to professionals of the press and public relations throughout Italy. I am preparing a list of titles in our region divided by province. We will put news agencies, newspapers, magazines, radio, TV and Internet news sites. Obviously everyone's contribution will be valuable to create an archive completely as possible. In the coming days will include comprehensive surveys an area where you can express our opinion on topics of interest for the profession. I'd love to post that there were interesting and critical discussion on all issues that may affect those who make our job in the newsroom or freelance. Cross your fingers and expect your support.
soon.